CRM Jobs - Marketing Automation Specialist, 20458

at Kforce Technology
Location Boston, MA
Date Posted December 18, 2018
Category Default
Job Type Contractor



Kforce's client in Boston, Massachusetts (MA) is looking for a Marketing Automation Specialist to join their project.

Duties and Responsibilities:

  • Program and provide technical support for the Eloqua Marketing Automation system
  • Assist with Google analytics and other tools for analyzing web activity
  • Perform day-to-day system maintenance and configuration to the Eloqua tool
  • Act as the first line of defense for proactive system monitoring (check daily reports and failed calls), as well as reactive problem resolution management with Oracle
  • Participate in technical design activities to support business requests and work closely with teams to implement new functionality and product features
  • Execute unit testing and support user acceptance testing for programs written in Eloqua; Update field integrations between Eloqua and CRM as needed
  • Support integrations with other 3rd party systems including Cvent
  • Responsible for managing the underlying data inputs / structures that impact the Marketing Automation system in order to scale and perform reliably; Implement programs to populate/cleanse data fields as needed
  • Maintains general Eloqua housekeeping standards such as managing, auditing, and overseeing directory folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, etc.) as well as manages the creation of new segments and campaign canvases
  • Administers weekly Marketing Automation Governance committee meetings with marketing stakeholders to review proposed system/policy changes
  • Provisioning of Eloqua accounts (username / password) to internal TWCBC marketing clients in need of access to the tool in order to manage, execute, and report on marketing efforts launched out of the Eloqua Marketing Automation tool
  • Provide direct training to new internal users of the tool, as well as provision training/ support services provided by third parties