CRM Director

at Abbott Laboratories
Published November 30, 2022
Location Alameda, CA
Category Default  
Job Type Full-time  


Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

About Lingo

Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers - such as glucose, ketones, and lactate - to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health.


The opportunity

Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.

You will be responsible for monitoring relationships with existing customers through CRM systems, ensuring the CRM system provides an effective sales funnel, and developing and implementing marketing techniques. You will work closely with the Head of Brand Strategy and Customer Experience to build a deep understanding of customer needs and behaviors to achieve acquisition, retention, and reengagement. You will enhance our customer feedback mechanism, upon which best practices are built. You will develop new CRM channels and foster existing ones to pilot marketing strategies and track performance in both customer retention and prospection.

What you'll do

* Lead the CRM team by defining an effective CRM strategy to ensure acquisition, retention, and reengagement of customers across all steps of their journey
* Collaborate closely with various stakeholders (including Head of Product) to clarify outcomes and timelines and develop a holistic brand and customer experience strategy
* Build a target consumer database through channels like email marketing
* Build and maintain relationships with current and prospective consumers
* Set specific marketing strategies and loyalty programs to retain customers
* Research and implement marketing strategies to both attract new consumers and retain current consumers
* Track marketing metrics and trends, like conversion rates and web analytics
* Review and select CRM software that meets our company's needs
* Ensure the CRM system provides an effective sales funnel
* Increase customer engagement with Lingo


* 10+ years of relevant experience including 5+ years in managing high-performing teams
* Proven track record in CRM management leading to significant financial and business impact
* Strong verbal and written communication skills suitable for building customer relationships
* University degree in marketing or similar discipline
* Familiarity with healthcare industry is a plus

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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