Director CRM Strategies

at Hines
Published November 30, 2022
Location Houston, TX
Category Default  
Job Type Full-time  



When you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you'll be a part of shaping our future in the years to come.


As the Director of CRM Strategies with Hines, you will perform an important role in supporting the development of innovative, data-driven, multi-dimensional strategies and tactics to improve client and business outcomes for strategic CRM client engagements and play an implementation role in helping bring those strategies to life. This individual will be responsible for coordinating and maintaining multiple, simultaneous projects with a variety of internal teams. Responsibilities include, but are not limited to:

* Support the creation, delivery, and execution of strategy client relationship management initiatives to help build and foster relationships and achieve target business outcomes
* Develop a deep understanding of our clients' business dynamics and recommend solutions to our leaders that address their clients' unique market and organizational needs
* Build relationships and communicate effectively with leaders across the firm
* Leverage CRM technology to synthesize data, report on key insights and help our leaders create stories and connection points for our clients
* Utilize key insights and analysis to identify actionable solutions that elevate client experience and identify areas for growth
* Stay abreast of industry trends, identify strategic sponsorship opportunities, and leverages external conferences/opportunities to boost partnerships and drive new business
* Stay informed on tenant press and track headlines/growth for high-trajectory tenants
* Provide actionable data-driven customer and market insights to design, develop, and deploy relevant end-to-end omni-channel communication strategies
* Create CRM strategic roadmaps and business cases
* Define performance metrics, marketing reports, executive dashboards, and measurement schemes and make recommendations to continuously measure, track, report, learn, and optimize program strategies and tactics
* Facilitate a variety of internal workshops to support strategic client relationship growth
* Become a trusted strategic advisor to regional teams
* Work day to day on client engagements, typically with regular in-person client visits globally
* Serve as a thought leader in CRE strategy, staying apprised of the latest technology and business trends impacting the vertical and presenting the applicability of these trends to the firm
* Collaborate with internal teams for business development process by preparing client proposals, presentations, and background research


Minimum Requirements include:

* Bachelor's degree from an accredited institution
* Five or more years experience in relevant sector of the Commercial Real Estate industry
* Excellent interpersonal and communication skills with the ability to be decisive, think strategically, and create compelling stories and connection points that influence key stakeholders
* Experience using and optimizing Salesforce
* Knowledge of Salesforce capabilities such as product modeling, marketing execution and analysis, and sales optimization strategies
* Collaborate cross-functionally in a dynamic and fast-paced environment
* Ability to build and communicate CRM value cases that are the foundation for firm-wide initiatives
* Demonstrated experience with qualifying and closing new opportunities
* Ability to analyze issues, develop and deploy solutions within a dynamic environment while simultaneously handling multiple assignments and meeting deliverable deadlines
* Ability to exchange ideas, information, and opinions with team members on all levels
* Advanced knowledge of MS Office Applications (Powerpoint, Excel, Word) and reporting/statistical tools
* Able to read situations and modify behavior to build quality relationships
* Ability to communicate effectively in an organized and knowledgeable manner in written and verbal formats
* Unwavering commitment to integrity, the firm's guiding principles and our leadership principles


Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 285 cities in 28 countries. Hines oversees investment assets under management totaling approximately $90.3 billion┬╣. In addition, Hines provides third-party property-level services to 373 properties totaling 114.2 million square feet. Historically, Hines has developed, redeveloped or acquired approximately 1,530 properties, totaling over 511 million square feet. The firm currently has more than 198 developments underway around the world. With extensive experience in investments across the risk spectrum and all property types, and a foundational commitment to ESG, Hines is one of the largest and most-respected real estate organizations in the world. Visit for more information. ┬╣Includes both the global Hines organization as well as RIA AUM as of December 31, 2021.

We are an equal opportunity employer and support workforce diversity.

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