eCommerce CRM Manager

at Insight Global
Published November 11, 2021
Location Palm Beach Gardens, FL
Category Default  
Job Type Full-time  

Description

A company in Palm Beach Gardens, FL is looking for an eCommerce CRM Manager to join their team. This position is fully remote. The eCommerce CRM Manager is responsible for driving the strategy, execution, and ongoing improvement of CRM programs designed to onboard new customers as well as drive awareness, revenue, and retention. Position is also responsible for uncovering insights from data, optimizing Garden of Life's eCRM program, and building a best-in-class program with an eye on improving customer experience and increasing customer retention, purchase frequency, and lifetime value.

-Knowledge of Yotpo and Klaviyo or similar loyalty/ESP platforms

-Basic proficiency with HTML and CSS
-Bachelor Degree in Business, Marketing or equivalent

-3-5 years of professional experience in eCommerce and/or Direct to Consumer, managing CRM campaigns and setting CRM strategy

-Proven expertise in eCRM for a major brand, specifically in the delivery and optimization of CRM communications and targeted direct communications

-Experience with customer segmentation and automated email workflows

-Analytical mindset with the ability to translate customer behavior into actions