Salesforce Marketing Cloud – Sales Director (Account Executive)

at Silverline
Published February 10, 2024
Location San Francisco, CA
Category Default  
Job Type Full-time  


Silverline Company Overview:Silverline is a Summit-level Salesforce partner that customizes digital transformation solutions to meet the specific needs of our clients. We leverage insights acquired through more than a decade of experience and thousands of engagements along with real-world expertise gained across Media and Entertainment, Financial Services, Insurance and Healthcare and Life Sciences and other industries. From strategic planning and implementation to managed services, we guide clients through every phase of their journey, enabling continuous value with the Salesforce platform. We also offer CalendarAnything, a popular scheduling application on the AppExchange, as well as industry-proven accelerators.Silverline Value Proposition:Silverline employees are a diverse group of global professionals who are passionate about creating rewarding experiences for our teams, our clients, and the world we live in. Silverlines culture of collaboration, inclusion, and career growth plays a vital role in our success. Come be a part of our team and join the fun!Role Overview:Silverline is looking for a highly motivated, performance driven Marketing Cloud and Data Cloud specialized Sales Director (aka: Account Executive) to generate business at new accounts and industries beyond our existing client portfolio of Financial & Healthcare clients. The Sales Director will be critical in building out and expanding our presence in the Marketing Cloud space within industry verticals such as Media & Entertainment, Non-Profit, Communications, Oil & Energy to name a just a few examples.Primary Responsibilities:

  • Formulating, nurturing, and driving relationships with Salesforce RVPs, Account Executives and other key partners to build pipeline, collaboratively run deal cycles and close business with new clients
  • Identifying and developing key client acquisition strategies for specific prospects and market segments while working closely with our industry practice leaders
  • Developing, strategizing, and executing pursuit and account plans in collaboration with the Silverline industry and services teams
  • Creating a compelling vision and clearly communicating to and educating prospects and clients on the value of the Salesforce platform and our point of view on how it applies to their business needs
  • Partnering with our Solution Architects and Subvertical Leads to transform the clients needs into a defined solution and scope that clearly outline benefits, objectives and goals, and provides Client a roadmap for meeting their goals
  • Building relationships and trust with Clients, Prospects, Salesforce and Silverline team members
  • Handles objection with tact and thinks creatively to overcome obstacles
  • Owning the entire sales process end to end including creating and managing approach/discussion documents, statements of work, and contracts
  • Consistently adhere to and drive the fundamentals of Silverlines sales and marketing processes, including maintaining data accuracy, timely and accurate forecasting, active pipeline management, generation of win stories, and support for CSAT surveys
  • Forecast accurately and timely, build a pipeline and progress opportunities while aligning with project teams for staffing needs
  • Form a strong relationship with the project team leaders that are instrumental to our clients success
  • Be a recognized role model for collaboration across Silverline and Salesforce

Required Experience & Qualifications:

  • 5+ years experience in services sales and/or channel partner sales
  • 3+ years of selling Salesforce solutions
  • 3+ years of selling Salesforce Marketing Cloud solutions
    • Deep expertise & knowledge of Salesforces Marketing Cloud products
    • Preference for experience with full suite of products including: MCE, MCAE, MCI, MCP, and CDP/Data Cloud
  • Proven track record of meeting and exceeding services sales quotas
  • Demonstrated success helping clients make sense of what theyre investing in, using a creative and innovative approach
  • Have a passion for excellence and exceeding expectations
  • Leading teams through complex solution sales
  • Strong communication and persuasion skills
  • Experience working with Salesforce and Marketing Cloud required
  • Familiarity with MEDDPIC, Miller Heiman, GAP Selling, or similar sales methodology
  • Organized and methodical; strong prioritization and negotiation skill
  • Ability to travel as needed (approximately 30%)
  • Thrives in a high energy and fast paced environment
  • Have a sense of urgency with strong organizational and follow-up skills

EEO & Pay Transparency Statement:Silverline provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. Compensation for this role is expected to range from USD $120,000 - $165,000 in base salary plus commission. Actual compensation offered will be determined by, and commensurate with, candidate experience as evaluated during the interview process.