Salesforce Marketing Cloud Solution Architect

at Publicis Groupe
Published May 14, 2022
Location Washington, DC
Category Default  
Job Type Full-time  

Description

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients businesses through designing the products and services their customers truly value.

Job Description

As a Salesforce Marketing Cloud (SFMC) Solution Architect, you will design, implement, and deploy Salesforce Marketing Cloud solutions to a wide variety of clients at the enterprise level. You will lead the Marketing Cloud solution designs of larger, cross-cloud marketing projects and/or owns the entire project/solution design in those instances where Marketing Cloud or Pardot are implemented.

Our Salesforce practice values teamwork, quality work, innovation, and customer success. Our team is composed of people who are passionate about Salesforce, delivering on-time, exceeding expectations, and ensuring success for our clients. We are looking for those who share our passion and the desire to work with the best and brightest. Come build with us!

Your Impact:

  • Meet with clients to analyze their work practices and understand the nature of their businesses to properly define needs and customize marketing solutions using Salesforce Marketing Cloud
  • Guide customers through the implementation of Marketing Cloud solutions using Publicis Sapients Forward Fast agile project methodology
  • Develop marketing automation-specific user stories and lead use story refinement meetings to finalized acceptance criteria
  • Develop functional specifications and business architecture (in close collaboration with Marketing Technical Architect)
  • Recommend best practices for key Journey Builder/Engagement Studio campaigns
  • Develop marketing automation-specific project plan/work breakdown structure components in collaboration with Engagement Manager
  • Serve as primary point of contact to the clients Product Owner for marketing automation and/or client marketing team
  • Iterate on solutions through a Build/Test/Review cycle with customer Product Owner
  • Offer high-level guidance on marketing best practices
  • Negotiate solutions to complex scenarios with multiple parties and agendas
  • Develop and deliver end-user training with support from Marketing Technical architect
  • Provide guidance to optimizing marketing operations
  • Coordinate and deliver User Acceptance Testing
  • Create client based training materials and deliver end-user training
  • Overall responsibility for project success and customer success
  • Optimize plans and resources to deliver maximum value to clients
  • Develop and nurture trusted adviser relationships with clients
  • Assist with Account Planning/Management and other pre-sales activities in new and existing logos
  • Influence and coach customers throughout their Salesforce journey
  • Coach, mentor and develop junior resources
  • Make decisions that positively impact Customer, Company, and Individual metrics

Qualifications

Your Skills & Experience:

  • Solid technical background in Salesforce Marketing Cloud, with a general understanding of Salesforce CRM as well as related MarTech and AdTech solutions (i.e. site analytics, CMS, DMP, site tagging, optimization platforms, etc)
  • Ability to uncover business requirements, develop a technical strategy and be able to create and effectively demonstrate technical solutions that address customer requirements
  • Unique mix of marketing, project management, business case/user story development and Salesforce Marketing Cloud implementation experience, with an emphasis on navigating complex front-end technical and operational environments
  • Exposure to integrations, developing and executing data migrations
  • Experience consulting with clients with an emphasis on demand generation, personalization, MarTech and Adtech solutions
  • Strong facilitation and interpersonal skills
  • Understanding of Agile best practices
  • Understanding of Marketing AutomationData Governance, Security and Compliance best practices

Additional Information

Benefits of Working Here:

  • Flexible vacation policy; time is not limited, allocated, or accrued
  • 16 paid holidays throughout the year
  • Generous parental leave and new parent transition program
  • Tuition reimbursement
  • Corporate gift matching program
  • Training on Salesforce platform

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at[Click Here to Email Your Resumé]or you may call us at +1-617-621-0200.

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